Name: Helen Gordon: The Woman Behind the Greensheet (en Inglés)
SKU: 52658407
Price: 20510.00 CLP
Availability: InStock
Author: Rebecca Blakeley
ISBN: 9781475987065

portada Helen Gordon: The Woman Behind the Greensheet (en Inglés)

Helen Gordon: The Woman Behind the Greensheet (en Inglés)

Formato

Libro Físico

Editorial

Iuniverse

Autor

Rebecca Blakeley

Año

2013

Idioma

Inglés

N° páginas

172

Encuadernación

Tapa Blanda

ISBN13

9781475987065

Categorías

Biografía: general
Estudios de género: mujeres y chicas

Helen Gordon: The Woman Behind the Greensheet (en Inglés)

Rebecca Blakeley (Autor) · Iuniverse · Tapa Blanda

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Reseña del libro "Helen Gordon: The Woman Behind the Greensheet (en Inglés)"

In 1969, Helen Gordon moved to Houston with her new husband, Robert DeYoung. A no-nonsense, pragmatic mother of three with the heart of a musician and the soul of a painter, Helen was determined to be her own boss by owning and operating her own company. It didn't take her long to find success. Helen started the Greensheet, a free advertising tabloid with classified ads and a list of business services, in 1970. Within eight years, she expanded it to five Texas cities without the help of bank loans. But she lived in a good ol' boy atmosphere, in which long lunches over dry martinis were the norm and women were generally absent from the boardroom. Even so, Helen was undeterred. She was determined to build a company that would prosper, and prosper it did. By 2012, the Greensheet had grown to a circulation of 650,000 and appeared within four Texas cities. Today, her company is a household name and continues to be one of the most successful classified tabloids in the state. Her irrepressible optimism, sense of humor, and vivacious personality served her well in her personal and professional life. As told by her daughter, Rebecca, Helen Gordon: The Woman Behind the Greensheet is Helen's inspiring true story.