Name: Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media (en Inglés)
Price: 25930.00 CLP
Availability: InStock
Author: Andrew Rohm; Michael Weiss
ISBN: 9781606498385

portada Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media (en Inglés)

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Andrew Rohm; Michael Weiss

Idioma

Inglés

N° páginas

175

Encuadernación

Tapa Blanda

ISBN13

9781606498385

Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media (en Inglés)

Andrew Rohm; Michael Weiss (Autor) · Business Expert Press · Tapa Blanda

Libro Físico

$ 25.930

$ 43.220

Ahorras: $ 17.290

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media (en Inglés)"

One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach to your social media efforts. They simplify the concept of branding and advertising (fueled by social media) so you can focus on fostering customer engagement; craft your organization's unique story; tell that story strategically via social media channels; organize, manage, monitor, and measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your customers.