Name: Holistic Marketing (en Inglés)
SKU: 57743010
Price: 26410.00 CLP
Availability: InStock
Author: Locher, Ed
ISBN: 9781632997227

Formato

Libro Físico

Autor

Ed Locher

Editorial

River Grove Books

Idioma

Inglés

N° páginas

164

Encuadernación

Tapa Blanda

Dimensiones

21.6x14x1 cm

Peso

0.21 kg.

ISBN13

9781632997227

Categorías

Ventas y marketing

Holistic Marketing (en Inglés)

Ed Locher (Autor) · River Grove Books · Tapa Blanda

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Reseña del libro "Holistic Marketing (en Inglés)"

A blueprint for digital transformationEffective marketing is both art and science-a beautiful combination of data, intuition, and empathy. In Holistic Marketing, you will discover how to create a high-performing demand-generation engine that changes the conversation about marketing's contribution to organizational value in a gripping and comprehensive review.Today, "digital transformation" can mean any number of things, but there is a gap in the literature. There is no how-to book that takes on the task of clearly defining the process, the personnel, and the technology required to successfully transform an organization. In Holistic Marketing, Locher draws on his decades of experience as a marketing leader to provide an instruction manual for marketing professionals to transform their teams and transcend dated expectations as companies evolve from start-up to scale-up and beyond.Holistic Marketing represents a new era in marketing, an evolved state where data-driven decision-making supplants guesses to create a predictable, accountable, and transparent engine of growth that delivers maximum impact.