Name: How to Use Customer Data: Navigating Gdpr, Dpdi and a Future with Marketing AI (en Inglés)
SKU: 56495749
Price: 52970.00 CLP
Availability: InStock
Author: Scheuing, Sachiko
ISBN: 9781398615151

portada How to Use Customer Data: Navigating Gdpr, Dpdi and a Future with Marketing AI (en Inglés)

How to Use Customer Data: Navigating Gdpr, Dpdi and a Future with Marketing AI (en Inglés)

Formato

Libro Físico

Autor

Sachiko Scheuing

Editorial

Kogan Page

Idioma

Inglés

N° páginas

296

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6x2 cm

Peso

0.42 kg.

ISBN13

9781398615151

Categorías

Mercadeo en línea («online marketing»)
Investigación de mercado

How to Use Customer Data: Navigating Gdpr, Dpdi and a Future with Marketing AI (en Inglés)

Sachiko Scheuing (Autor) · Kogan Page · Tapa Blanda

Libro Nuevo Origen: Chile

Envío: 7 a 9 días háb.

$ 65.390$ 52.970

-19%

Libro Nuevo

Quedan 100 unidades

$ 52.970

Llega entre el 24 Sep y el 28 Sep a Santiago, Región Metropolitana. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "How to Use Customer Data: Navigating Gdpr, Dpdi and a Future with Marketing AI (en Inglés)"

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide. Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR and UK DPDI Bill/Act and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how digitally mature marketers can work in compliance, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals.