Name: Human-Centered Marketing: How to Connect With Audiences in the age of ai (en Inglés)
SKU: 64204263
Price: 85670.00 CLP
Availability: InStock
Author: Ashley Faus
ISBN: 9781398619401

portada Human-Centered Marketing: How to Connect With Audiences in the age of ai (en Inglés)

Human-Centered Marketing: How to Connect With Audiences in the age of ai (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Ashley Faus

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

ISBN13

9781398619401

N° edición

Human-Centered Marketing: How to Connect With Audiences in the age of ai (en Inglés)

Ashley Faus (Autor) · Kogan Page · Tapa Dura

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Reseña del libro "Human-Centered Marketing: How to Connect With Audiences in the age of ai (en Inglés)"

With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future. Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.