Name: In the News, 3rd Edition: The Practice of Media Relations in Canada (en Inglés)
SKU: 51483548
Price: 45580.00 CLP
Availability: InStock
Author: William Wray Carney; Colin Babiuk; Mark Lavigne
ISBN: 9781772124118

portada In the News, 3rd Edition: The Practice of Media Relations in Canada (en Inglés)

In the News, 3rd Edition: The Practice of Media Relations in Canada (en Inglés)

Formato

Libro Físico

Editorial

Univ Of Alberta Pr

Autor

William Wray Carney; Colin Babiuk; Mark Lavigne

Año

2019

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Blanda

ISBN13

9781772124118

N° edición

Categorías

Relaciones públicas

In the News, 3rd Edition: The Practice of Media Relations in Canada (en Inglés)

William Wray Carney; Colin Babiuk; Mark Lavigne (Autor) · Univ Of Alberta Pr · Tapa Blanda

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Reseña del libro "In the News, 3rd Edition: The Practice of Media Relations in Canada (en Inglés)"

Now in its updated third edition, In the News is the "go-to" textbook on media relations in Canadian colleges and universities, widely acclaimed by media professionals and academics alike. William Carney provides an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. He takes you behind the scenes, giving advice on how to write a successful press release, approach reporters, or navigate a difficult interview. Whether you need media to promote your issues to the nation or to reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public, and voluntary sectors; and anyone who wants to break a story.