Name: Influence of Generic Planning Strategies on Competitiveness of Private universities (en Inglés)
SKU: 57631486
Price: 55950.00 CLP
Availability: InStock
Author: Nderitu, Nene
ISBN: 9786202683340

portada Influence of Generic Planning Strategies on Competitiveness of Private universities (en Inglés)

Influence of Generic Planning Strategies on Competitiveness of Private universities (en Inglés)

Formato

Libro Físico

Autor

Nene Nderitu

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.4 cm

Peso

0.10 kg.

ISBN13

9786202683340

Categorías

Consejos sobre carreras profesionales y cómo alcanzar el éxito

Influence of Generic Planning Strategies on Competitiveness of Private universities (en Inglés)

Nene Nderitu (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Influence of Generic Planning Strategies on Competitiveness of Private universities (en Inglés)"

The growth in number of universities in Kenya, (MOE, 2016), coupled with the belief that a degree qualification guarantee good job and better bargaining power in the career advancement, witnessed an exponential growth in students' enrollment. The skyrocketed enrollment affected the already over-stretched academic resources. The scenario rendered the public university sector inadequate to meet the demand for university education. This contributed to a thriving private university education in Kenya, prompting a fertile ground for a stiff competition for student attraction. Lately, the new trend and reforms in the education sector continue to affect Kenyan universities as evidenced by the decline in students' enrollment in some universities. The researcher realizes that, the existing studies relate competitiveness with performance. Thus, the purpose of this study was to assess the influence of market focus planning strategies, institutional characteristic as planning strategies on competitiveness of private universities in Nairobi County, Kenya. Resource Based Theory, Competitive Advantage Theory and Generic Framework Theory guided this study.