Name: Intellectual Capital: Navigating in the new Business Landscape (en Inglés)
Price: 110900.00 CLP
Availability: InStock
Author: Johan Roos; Goran Roos; Nicola Carlo Dragonetti; Leif Edvinsson
ISBN: 9780814775127

portada Intellectual Capital: Navigating in the new Business Landscape (en Inglés)

Formato

Libro Físico

Editorial

Nyu Press

Autor

Johan Roos; Goran Roos; Nicola Carlo Dragonetti; Leif Edvinsson

Año

1998

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Dura

ISBN

0814775128

ISBN13

9780814775127

Categorías

Comunicación y presentación empresarial

Intellectual Capital: Navigating in the new Business Landscape (en Inglés)

Johan Roos; Goran Roos; Nicola Carlo Dragonetti; Leif Edvinsson (Autor) · Nyu Press · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Intellectual Capital: Navigating in the new Business Landscape (en Inglés)"

Successful companies rely on traditional factors of production for their survival. Yet the most important and sustainable sources of competitive advantage—knowledge, customer relations, supply-on-demand, micromanagement, and other forms of "intellectual capital"—often don't even appear on many companies' reporting systems. The results of this lack of attention to intellectual capital can be disastrous for companies and their stockholders. Providing an organizational system that helps managers maximize the flow of intellectual capital in their companies, Intellectual Capital presents the insights gained by leading experts from the practice, research, and consulting side of business management. Starting with a definition of intellectual capital and it main components, the book offers a step-by-step "process model" to rooting out corporate inefficiency at all levels. Illustrated with vivid case studies, the book also covers the latest thinking and practices of the "second generation" of intellectual capital practices, from consolidating intellectual capital measures into a single "IC Index" to linking them with shareholder value creation systems.