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Intercultural Public Relations (en Inglés)
Lan Ni
(Ilustrado por)
·
Qi Wang Schlupp
(Ilustrado por)
·
Bey-Ling Sha
(Ilustrado por)
·
Routledge
· Tapa Dura
Intercultural Public Relations (en Inglés) - Ni, Lan ; Wang Schlupp, Qi ; Sha, Bey-Ling
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 24 de Junio y el
Lunes 08 de Julio.
Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Intercultural Public Relations (en Inglés)"
This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors--both scholars and practitioners--include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.
