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International Public Relations and Public Diplomacy: Communication and Engagement (en Inglés)
Guy J. Golan,Sung-Un Yang,Dennis F. Kinsey (Autor)
·
Peter Lang
· Tapa Blanda
International Public Relations and Public Diplomacy: Communication and Engagement (en Inglés) - Guy J. Golan,sung-un Yang,dennis F. Kinsey
$ 68.670
$ 137.340
Ahorras: $ 68.670
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Miércoles 05 de Junio y el
Lunes 17 de Junio.
Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.
Reseña del libro "International Public Relations and Public Diplomacy: Communication and Engagement (en Inglés)"
This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
