Name: International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantage (en Inglés)
Price: 91160.00 CLP
Availability: InStock
Author: Panibratov, Andrei
ISBN: 9781138903807

portada International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantage (en Inglés)

International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantage (en Inglés)

Formato

Libro Físico

Autor

Andrei Panibratov

Editorial

Routledge

Idioma

Inglés

N° páginas

422

Encuadernación

Tapa Blanda

Dimensiones

24.6 x 17.5 x 2.5 cm

Peso

0.77 kg.

ISBN13

9781138903807

Categorías

Economía internacional
Estrategia empresarial
Negocios internacionales
Ventas y marketing

International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantage (en Inglés)

Andrei Panibratov (Autor) · Routledge · Tapa Blanda

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Reseña del libro "International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantage (en Inglés)"

Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms' activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country's global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.