Name: Islam, Marketing and Consumption: Critical Perspectives on the Intersections (en Inglés)
SKU: 55641735
Price: 77130.00 CLP
Availability: InStock
Author: Jafari, Aliakbar
ISBN: 9780367279219

portada Islam, Marketing and Consumption: Critical Perspectives on the Intersections (en Inglés)

Islam, Marketing and Consumption: Critical Perspectives on the Intersections (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Jafari, Aliakbar

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9780367279219

Islam, Marketing and Consumption: Critical Perspectives on the Intersections (en Inglés)

Jafari, Aliakbar (Autor) · Routledge Chapman Hall · Tapa Blanda

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Reseña del libro "Islam, Marketing and Consumption: Critical Perspectives on the Intersections (en Inglés)"

In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets.This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the 'other' of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and 'the Muslim'. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.