Name: K-Pop Innovation: The Future of Korean Innovation That Took the World by Storm (en Inglés)
Price: 85150.00 CLP
Availability: InStock
Author: Lee, Jangwoo ; Pyun, Lynn
ISBN: 9789811271717

portada K-Pop Innovation: The Future of Korean Innovation That Took the World by Storm (en Inglés)

Formato

Libro Físico

Autor

Jangwoo Lee

Editorial

World Scientific Publishing Company

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 1.8 cm

Peso

0.55 kg.

ISBN13

9789811271717

Categorías

Historia del arte
Cultura popular
Técnicas de gestión empresarial
Robótica

K-Pop Innovation: The Future of Korean Innovation That Took the World by Storm (en Inglés)

Jangwoo Lee (Autor) · World Scientific Publishing Company · Tapa Dura

Libro Físico

$ 85.150

$ 141.920

Ahorras: $ 56.770

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "K-Pop Innovation: The Future of Korean Innovation That Took the World by Storm (en Inglés)"

K-pop's remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs.For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory. It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company's strategies for success.As the book examines how K-pop developed over time, it draws an interesting parallel with the semiconductor and IT industries, noting common characteristics between them. It concludes with thoughts on K-pop's future and advises K-pop innovators on developing new business models combining new technologies in artificial intelligence (AI), robotics and augmented reality (AR) to keep the momentum going. It is a must-read for readers interested in innovation, the entertainment industry, and the global phenomenon that is the Hallyu Wave.