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Living the Corporate Purpose: Insights From Companies in Asia (en Inglés)
Mark Chong; Flocy Joseph (Autor)
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Wspc
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Living the Corporate Purpose: Insights From Companies in Asia (en Inglés) - Mark Chong; Flocy Joseph
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Reseña del libro "Living the Corporate Purpose: Insights From Companies in Asia (en Inglés)"
Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to "produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet" (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent. This book, first of its kind, focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it. Readership: C-suite executives, general business audience, post-graduate students doing MBA/Masters in Communication or corporate social responsibility (CSR). Professionals interested in corporate purpose. Business leaders interested in Asian corporations and improving corporate purpose.
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