Name: Machine Learning in Marketing (en Inglés)
Price: 49150.00 CLP
Availability: InStock
Author: Ramos-Henriquez, José M.
ISBN: 9786203202014

portada Machine Learning in Marketing (en Inglés)

Formato

Libro Físico

Autor

José M. Ramos-Henriquez

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.6 cm

Peso

0.15 kg.

ISBN13

9786203202014

Categorías

Marketing

Machine Learning in Marketing (en Inglés)

José M. Ramos-Henriquez (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Machine Learning in Marketing (en Inglés)"

Marketing paradigm is becoming customer centric. Every day billions of interactions and transactions occur, generating huge quantities of data. Customers are analysed though the lenses of marketing, with the data that those organizations record, integrate and manage. Today analytical tools include new statistical learning developments, such as machine learning, to generate new models gaining customer insights and supporting marketing decisions. A review of recent research in marketing showed a wide variety of case studies using machine learning methods from customer acquisition analysis, to customer development and customer retention issues. Machine learning models are able to process large data sets, including structured and unstructured data, for prediction and feature extraction models. In an environment where Artificial Intelligence is taking on a large part of the analytical work, companies should consider integrating these methodologies and tools into their marketing teams.