Name: Mad about Luxe: The Customer Experience in Luxury Brands (en Inglés)
Price: 34410.00 CLP
Availability: InStock
Author: Revis, Jean ; Vitry, Delphine
ISBN: 9781717923110

portada Mad about Luxe: The Customer Experience in Luxury Brands (en Inglés)

Mad about Luxe: The Customer Experience in Luxury Brands (en Inglés)

Formato

Libro Físico

Autor

Jean Revis

Delphine Vitry

Editorial

Independently Published

Idioma

Inglés

N° páginas

138

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 0.8 cm

Peso

0.18 kg.

ISBN13

9781717923110

Categorías

Economía conductista/conductual

Mad about Luxe: The Customer Experience in Luxury Brands (en Inglés)

Jean Revis (Autor) · Delphine Vitry (Autor) · Independently Published · Tapa Blanda

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Reseña del libro "Mad about Luxe: The Customer Experience in Luxury Brands (en Inglés)"

Does anyone really need a crocodile leather bag or even another red lipstick? And yet, the global luxury market continues to grow, with at times astonishing profitability. Certainly the GAFA are the kingpins and business conducted on the web has double-digit growth... but in luxury, customers continue to open the doors of boutiques in order to experience a beautiful dream. What is this strange beast that seems to have unusual resilience to the tsunamis of the 21st century? Who are these clients that desperately search for the thrill? "Experience, Experience" seems to be the new black. Without a magical wand but with passion for the profession, we will share the big and small stories that make our daily lives and feed our vision of the challenges that are presented to this wonderful world.