Name: Major Gifts Unwrapped: 49 Principles for the Accomplished Major Gift Fundraiser (en Inglés)
Price: 24940.00 CLP
Availability: InStock
Author: Irwin, Ruth
ISBN: 9781999906214

portada Major Gifts Unwrapped: 49 Principles for the Accomplished Major Gift Fundraiser (en Inglés)

Formato

Libro Físico

Autor

Ruth Irwin

Editorial

Ruth Irwin

Idioma

Inglés

N° páginas

166

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 0.9 cm

Peso

0.24 kg.

ISBN13

9781999906214

Categorías

Organizaciones sin ánimo de lucro

Major Gifts Unwrapped: 49 Principles for the Accomplished Major Gift Fundraiser (en Inglés)

Ruth Irwin (Autor) · Ruth Irwin · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Major Gifts Unwrapped: 49 Principles for the Accomplished Major Gift Fundraiser (en Inglés)"

Book One covers the basic requirements for a major gift fundraiser to be successful. Book Two is intended to go deeper for both the major gift executive personally and from an organisational perspective for the major gift programme overall. This is a straightforward 'how to' book brimming with ideas for practical application. Learn how to understand a donor's motivations through uncovering their personal interests, values and philanthropic leanings. The 'ask' is covered in detail from leading up to the 'ask', the 'ask' itself and the follow on programme including a description of the proposal to use for the face to face meeting. There are practical steps to influencing a culture of philanthropy within an organisation including setting up an internal stakeholder group with suggested ideas for the terms of reference. Working with the chief executive is key to the success of the major gift programme and there are helpful insights to enhance this working relationship including how to manage donors where the relationship is 'owned' by the chief executive. Finally, there can be some confusion over the use of capital campaigns and there is clarity on how to plan for a capital campaign working out how this marries with a major gift programme.