Name: Management Case Study Amazon. Analysis and Decision Making (en Inglés)
SKU: 62807998
Price: 32360.00 CLP
Availability: InStock
Author: Ricardo Escoda
ISBN: 9783668705111

portada Management Case Study Amazon. Analysis and Decision Making (en Inglés)

Management Case Study Amazon. Analysis and Decision Making (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Ricardo Escoda

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783668705111

Management Case Study Amazon. Analysis and Decision Making (en Inglés)

Ricardo Escoda (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Management Case Study Amazon. Analysis and Decision Making (en Inglés)"

Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand. This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.