Name: Manchester City F.C. A Critical Marketing Review (en Inglés)
SKU: 54726012
Price: 32360.00 CLP
Availability: InStock
Author: Mohammed, Salman
ISBN: 9783668686434

portada Manchester City F.C. A Critical Marketing Review (en Inglés)

Manchester City F.C. A Critical Marketing Review (en Inglés)

Formato

Libro Físico

Autor

Salman Mohammed

Editorial

Grin Verlag

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

21x14.8x0.2 cm

Peso

0.05 kg.

ISBN13

9783668686434

Categorías

Gestión y técnicas de gestión

Manchester City F.C. A Critical Marketing Review (en Inglés)

Salman Mohammed (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Manchester City F.C. A Critical Marketing Review (en Inglés)"

Scientific Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Sunderland (Department of business and law), course: MBA, language: English, abstract: Manchester City Football Club was founded in 1880, and is based in the city of Manchester in United Kingdom. It currently plays in the world famous Barclays Premier League. Since the 2008 takeover by the Abu Dhabi United Group, it has undergone a major reconstruction in terms of both team and management. The new owners have brought with them a vast financial wealth and renewed success to the club, it is now seen amongst the top clubs in Europe. This report examines the football Club in reaching its customers and the role played by marketing staff in the development of the Club. Thus the report is divided into three parts. Part one is a critical analysis of the different activities by the Club. Part two deals with the impact of the environmental and market forces on the Club. The third part evaluates the contribution of the marketing staff to the current and future developments carried out by the Club.