Name: Market Orientation of Nonprofit Organizations: An Indian Perspective (en Inglés)
Price: 51420.00 CLP
Availability: InStock
Author: D, Renjini ; Joseph T., Mary
ISBN: 9781622737338

portada Market Orientation of Nonprofit Organizations: An Indian Perspective (en Inglés)

Formato

Libro Físico

Autor

Renjini D

Mary Joseph T.

Editorial

Vernon Press

Idioma

Inglés

N° páginas

136

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 1.0 cm

Peso

0.34 kg.

ISBN13

9781622737338

Categorías

Obras de beneficiencia, voluntariado y filantropía
Técnicas de gestión empresarial
Marketing
Organizaciones sin ánimo de lucro

Market Orientation of Nonprofit Organizations: An Indian Perspective (en Inglés)

Renjini D (Autor) · Mary Joseph T. (Autor) · Vernon Press · Tapa Dura

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Reseña del libro "Market Orientation of Nonprofit Organizations: An Indian Perspective (en Inglés)"

This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.