Name: Marketing Applications Branding, Communications, and Strategy (en Inglés)
SKU: 66252828
Price: 96840.00 CLP
Availability: InStock
Author: Holbrook, Morris B.; Publishers, Vibrant
ISBN: 9781636515496

portada Marketing Applications Branding, Communications, and Strategy (en Inglés)

Marketing Applications Branding, Communications, and Strategy (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Holbrook, Morris B.; Publishers, Vibrant

Idioma

Inglés

N° páginas

404

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x2.1 cm

ISBN13

9781636515496

Marketing Applications Branding, Communications, and Strategy (en Inglés)

Holbrook, Morris B.; Publishers, Vibrant (Autor) · Vibrant Publishers · Tapa Blanda

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Reseña del libro "Marketing Applications Branding, Communications, and Strategy (en Inglés)"

Marketing Applications: Branding, Communications, and Strategy by Morris B. Holbrook offers a comprehensive guide to the practical application of marketing principles in the areas of branding, communications, and strategic development. Holbrook explores the dynamic and ever-evolving landscape of modern marketing, emphasizing the crucial role that effective branding plays in building long-term consumer loyalty and recognition.This book covers a wide range of marketing topics, including brand identity, messaging strategies, consumer communication, and the integration of traditional and digital media. Holbrook also discusses the importance of aligning marketing strategies with consumer expectations, cultural trends, and technological advancements.Through case studies and real-world examples, Marketing Applications provides actionable insights for marketers, business owners, and strategic planners looking to enhance their brand presence, improve consumer engagement, and refine communication strategies. This book is an essential resource for anyone looking to stay ahead in today's competitive marketing environment and build a powerful, sustainable brand.