Name: Marketing Communications Management (en Inglés)
SKU: 56047031
Price: 322650.00 CLP
Availability: InStock
Author: Copley, Paul
ISBN: 9781138145993

portada Marketing Communications Management (en Inglés)

Marketing Communications Management (en Inglés)

Formato

Libro Físico

Autor

Paul Copley

Editorial

Routledge

Idioma

Inglés

N° páginas

456

Encuadernación

Tapa Dura

Peso

0.84 kg.

ISBN13

9781138145993

N° edición

Categorías

Ventas y marketing

Marketing Communications Management (en Inglés)

Paul Copley (Autor) · Routledge · Tapa Dura

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Reseña del libro "Marketing Communications Management (en Inglés)"

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.