Name: Marketing Communications. Ways and Possibilities of Integrated Marketing (en Inglés)
SKU: 63015266
Price: 32360.00 CLP
Availability: InStock
Author: Derek Mccloskey
ISBN: 9783668746343

portada Marketing Communications. Ways and Possibilities of Integrated Marketing (en Inglés)

Marketing Communications. Ways and Possibilities of Integrated Marketing (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Derek Mccloskey

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783668746343

Marketing Communications. Ways and Possibilities of Integrated Marketing (en Inglés)

Derek Mccloskey (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Marketing Communications. Ways and Possibilities of Integrated Marketing (en Inglés)"

Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.2, Dublin Institute of Technology, language: English, abstract: Integrated approach to marketing has been around since the 1980's, but as markets have developed and technologies have advanced so to have the breadth and depth of the communications. This report seeks to firstly to understand integrated marketing communications and the mix used in retailing. Secondly, the report breaks down marketing communications methods into two sections, traditional methods and digital methods and seeks to understand how retailers use the individual elements. Finally, the report will conclude that retailers need to be present in as many formats as possible and that the challenge for the future, is learning how to embrace new technologies to harness better communications with consumers.