Name: Marketing Communications (en Inglés)
SKU: 67102790
Price: 213760.00 CLP
Availability: InStock
ISBN: 9786130709877

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portada Marketing Communications (en Inglés)

Formato

Libro Físico

Editorial

Alphascript Publishing

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9786130709877

Marketing Communications (en Inglés)

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Reseña del libro "Marketing Communications (en Inglés)"

Marketing Communications are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly as marcom managers. Traditionally, marketing communication practitioners focus on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization - the same "look & feel". Many trends in business can be attributed to marketing communication; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions