Name: MARKETING: Concepts and Application: DE (en Inglés)
SKU: 67126171
Price: 120150.00 CLP
Availability: InStock
ISBN: 9786209525247

portada MARKETING: Concepts and Application: DE (en Inglés)

MARKETING: Concepts and Application: DE (en Inglés)

Formato

Libro Físico

Editorial

GlobeEdit

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

22x15 cm

ISBN13

9786209525247

MARKETING: Concepts and Application: DE (en Inglés)

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Reseña del libro "MARKETING: Concepts and Application: DE (en Inglés)"

Marketing remains one of the best measures of economic development, in goods and services dispersion. Excellent marketing system accounts for economic advancement of developed economies, and marketing is now demonstrating growing important in various areas of business around the globe. To this effect a lot of marketing textbooks are available in the market, with most of them treating traditional marketing principles and practices; however this book goes beyond the traditional contents by providing in-depth discussion on other developmental trends in marketing.Success in business requires a strong vision, a positive attitude and knowledge of what to do and when to do it. A strong marketing knowledge paves the way to lasting success; and this book contains the characteristics of strong marketing practice. Marketing is an interesting subject that cut-across every aspect of human activities; it could be intangible (services) or tangible marketing of goods. There is nobody under the sun who is not engaged in marketing. Some do it consciously; others do it not knowing it. The quest for knowledge of the marketing concept and application entails that a marketing scholar should know.