Name: Marketing for Health and Wellness Programs (en Inglés)
Price: 46210.00 CLP
Availability: InStock
Author: Busbin, James ; Self, Donald
ISBN: 9781138980440

portada Marketing for Health and Wellness Programs (en Inglés)

Formato

Libro Físico

Autor

James Busbin

Donald Self

Editorial

Routledge

Idioma

Inglés

N° páginas

268

Encuadernación

Tapa Blanda

ISBN13

9781138980440

N° edición

Categorías

Marketing
Sistemas y servicios de la salud

Marketing for Health and Wellness Programs (en Inglés)

James Busbin (Autor) · Donald Self (Autor) · Routledge · Tapa Blanda

Libro Físico

$ 46.210

$ 84.010

Ahorras: $ 37.800

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing for Health and Wellness Programs (en Inglés)"

Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions.Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which should be grouped into wellness and prevention programs, studies that define several important market segments, and chapters on channels of distribution. This timely volume concludes with an analysis of current research efforts and directions for future research.Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.