Name: Marketing High Technology Services (en Inglés)
SKU: 56095650
Price: 198280.00 CLP
Availability: InStock
Author: Sowter, Colin
ISBN: 9781138725386

portada Marketing High Technology Services (en Inglés)

Marketing High Technology Services (en Inglés)

Formato

Libro Físico

Autor

Colin Sowter

Editorial

Routledge

Idioma

Inglés

N° páginas

262

Encuadernación

Tapa Dura

Peso

0.48 kg.

ISBN13

9781138725386

N° edición

Categorías

Sociología

Marketing High Technology Services (en Inglés)

Colin Sowter (Autor) · Routledge · Tapa Dura

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Reseña del libro "Marketing High Technology Services (en Inglés)"

This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning. Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.