Name: Successful Marketing in a Week: Teach Yourself (en Inglés)
Price: 13540.00 CLP
Availability: InStock
Author: Davies, Eric
ISBN: 9781473609587

portada Successful Marketing in a Week: Teach Yourself (en Inglés)

Formato

Libro Físico

Autor

Eric Davies

Editorial

Teach Yourself

Idioma

Inglés

N° páginas

128

Encuadernación

Tapa Blanda

Dimensiones

19.3 x 12.7 x 1.3 cm

Peso

0.11 kg.

ISBN13

9781473609587

Categorías

Marketing

Successful Marketing in a Week: Teach Yourself (en Inglés)

Eric Davies (Autor) · Teach Yourself · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Successful Marketing in a Week: Teach Yourself (en Inglés)"

Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition. Each of the seven chapters in Marketing In A Week covers a different aspect: - Sunday: What is marketing?- Monday: Marketing and the customer- Tuesday: Marketing information and marketing research- Wednesday: Strategic marketing- Thursday: The marketing mix - product and price- Friday: The marketing mix - place- Saturday: The marketing mix - promotion