Name: Marketing Knowledge (en Inglés)
SKU: 52104539
Price: 58350.00 CLP
Availability: InStock
Author: Twose, Dominic
ISBN: 9780244818081

Formato

Libro Físico

Autor

Dominic Twose

Editorial

Lulu.com

Año

2019

Idioma

Inglés

N° páginas

332

Encuadernación

Tapa Dura

Dimensiones

22.9x15.2x2.2 cm

Peso

0.64 kg.

ISBN13

9780244818081

Categorías

Empresa y gestión

Marketing Knowledge (en Inglés)

Dominic Twose (Autor) · Lulu.com · Tapa Dura

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Reseña del libro "Marketing Knowledge (en Inglés)"

Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Reviews "A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB "There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant