Name: Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility (en Inglés)
SKU: 59206447
Price: 66820.00 CLP
Availability: InStock
Author: Elder, Edward
ISBN: 9781349949182

portada Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility (en Inglés)

Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility (en Inglés)

Formato

Libro Físico

Autor

Edward Elder

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

148

Encuadernación

Tapa Dura

Dimensiones

21x14.8x1.1 cm

Peso

0.34 kg.

ISBN13

9781349949182

Categorías

Estados unidos de américa
Estructuras políticas: democracia
Políticas del gobierno central

Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility (en Inglés)

Edward Elder (Autor) · Palgrave MacMillan · Tapa Dura

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Reseña del libro "Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility (en Inglés)"

This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.