Name: Marketing Management in Turkey (Marketing in Emerging Markets) (en Inglés)
SKU: 51245986
Price: 158990.00 CLP
Availability: InStock
Author: Selcen Ozturkcan
ISBN: 9781787145580

portada Marketing Management in Turkey (Marketing in Emerging Markets) (en Inglés)

Marketing Management in Turkey (Marketing in Emerging Markets) (en Inglés)

Formato

Libro Físico

Editorial

Emerald Publishing Limited

Autor

Selcen Ozturkcan

Año

2018

Idioma

Inglés

N° páginas

480

Encuadernación

Tapa Dura

ISBN13

9781787145580

Categorías

Negocios internacionales
Ventas y marketing

Marketing Management in Turkey (Marketing in Emerging Markets) (en Inglés)

Selcen Ozturkcan (Autor) · Emerald Publishing Limited · Tapa Dura

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Reseña del libro "Marketing Management in Turkey (Marketing in Emerging Markets) (en Inglés)"

Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth. In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy-namely, the Turkish economy. Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing the common perceptions and misconceptions around the unique opportunities they appear to offer. This book will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.