Name: Marketing of Stereoscopic Cinema: Marketingkonzepte des Stereoskopischen Films (en Inglés)
SKU: 62830504
Price: 31230.00 CLP
Availability: InStock
Author: Philip Jaime Alcazar
ISBN: 9783656391548

portada Marketing of Stereoscopic Cinema: Marketingkonzepte des Stereoskopischen Films (en Inglés)

Marketing of Stereoscopic Cinema: Marketingkonzepte des Stereoskopischen Films (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Philip Jaime Alcazar

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783656391548

Marketing of Stereoscopic Cinema: Marketingkonzepte des Stereoskopischen Films (en Inglés)

Philip Jaime Alcazar (Autor) · Grin Verlag · Tapa Blanda

Libro Nuevo Importado

Envío: 20 a 24 días háb.

$ 56.780$ 31.230

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 31.230

Llega entre el 14 Oct y el 20 Oct a Santiago, Región Metropolitana. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Marketing of Stereoscopic Cinema: Marketingkonzepte des Stereoskopischen Films (en Inglés)"

Bachelor Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, Vienna University of Economics and Business (International Business), course: International Marketing Management, language: English, abstract: With the rise of Internet platforms providing both legal and illegal file sharing utilities, media companies - especially the ones focusing theatrical cinema markets - are facing new problems and difficulties to remain merchantable in opposition with their online competition. With the beginning of the new century, the number of sales, as to say the worldwide number of cinema attendances, experienced an ongoing stagnation or even a decrease. In order to cope with this challenge, international film production companies and cinema chains are challenged to develop new strategies if they mean to endeavor market changes. One possibility to attract a larger audience to the cinemas could be the usage of stereoscopic 3D technology, due to the lack of an online substitute. This phenomenon is not new. When, in the 1950s, television started to become part of the average households and cinema attendance numbers collapsed, 3D films experienced a heyday. The task of this research is to compare the former boom with today's trend and to evaluate whether the stereoscopic technology is a proper tool to enhance sales in terms of cinema attendance for international media companies.