Name: Marketing the Arts (en Inglés)
SKU: 53490302
Price: 71960.00 CLP
Availability: InStock
Author: Anthony Rhine
ISBN: 9781538128954

Formato

Libro Físico

Editorial

Rowman & Littlefield

Autor

Anthony Rhine

Año

2020

Idioma

Inglés

N° páginas

274

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.6 cm

Peso

0.41

ISBN13

9781538128954

Categorías

Arte: aspectos económicos

Marketing the Arts (en Inglés)

Anthony Rhine (Autor) · Rowman & Littlefield · Tapa Blanda

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Reseña del libro "Marketing the Arts (en Inglés)"

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: ·market research ·marketing strategy ·value creation ·branding ·customer acquisition ·market distribution ·pricing strategy ·sustaining customers and value Features include: ·Discussion questions and classroom activities ·Case studies of real life situations ·Commentary by current professional practitioners ·Companion website