Name: Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit (en Inglés)
SKU: 59141405
Price: 24340.00 CLP
Availability: InStock
Author: Hadler, Richard
ISBN: 9781739782016

portada Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit (en Inglés)

Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit (en Inglés)

Formato

Libro Físico

Autor

Richard Hadler

Editorial

Rjh Publishing

Idioma

Inglés

N° páginas

210

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.4 cm

Peso

0.39 kg.

ISBN13

9781739782016

Categorías

Emprendimiento y emprendedores
Ventas y marketing

Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit (en Inglés)

Richard Hadler (Autor) · Rjh Publishing · Tapa Blanda

Libro UsadoBuen Estado Importado

Envío: 9 a 13 días háb.

$ 24.340

Costos de importación incluídos en el precio ✅

Libro Usado(Buen Estado)

Última Unidad

$ 24.340

Llega entre el 28 Sep y el 02 Oct a Santiago, Región Metropolitana. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit (en Inglés)"

Marketing needs a wake-up call or risks fading away!While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of 'digital everything'. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics.This book aims to shake marketing by the collar. To pull it from the precipice and encourage action... before it's too late.If you're a marketer, you'll understand - marketing is powerful. But unless you have the courage and conviction for using that power effectively, it will remain undervalued, underutilised, and underperforming in the broader business community.Previously a confessed anti-marketing salesman who pulls no punches, Richard has redirected a lifetime passion for sales into the marketing lane. Now, he humbly shares how his perspective changed, and his eyes were opened to marketing's unrivalled commercial importance. Using a non-jargon narrative, the book is a provocative pep talk with actionable strategies to guide marketers of all levels and aspirations towards their best performance and help tip the scales in marketing's favour. Your marketing efforts must evolve. Using his book, you can take the first step towards making that happen therefore improving your and your organisation's marketing efforts.