portada Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight (en Inglés)

Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight (en Inglés)

Formato

Libro Físico

Autor

Claire Brooks

Editorial

Kogan Page

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6x1.4 cm

Peso

0.36 kg.

ISBN13

9780749477547

Categorías

Psicología del trabajo e industrial
Economía conductista/conductual
Investigación de mercado

Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight (en Inglés)

Claire Brooks (Autor) · Kogan Page · Tapa Blanda

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Reseña del libro "Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight (en Inglés)"

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.