Name: Media Edge: Media Logic and Social Reality (en Inglés)
Price: 64990.00 CLP
Availability: InStock
Author: David L. Altheide
ISBN: 9781433126444

portada Media Edge: Media Logic and Social Reality (en Inglés)

Formato

Libro Físico

Editorial

Peter Lang

Autor

David L. Altheide

Año

2014

Idioma

Inglés

N° páginas

199

Encuadernación

Tapa Blanda

ISBN13

9781433126444

Categorías

Estudios de comunicación

Media Edge: Media Logic and Social Reality (en Inglés)

David L. Altheide (Autor) · Peter Lang · Tapa Blanda

Libro Físico

$ 64.990

$ 129.980

Ahorras: $ 64.990

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Media Edge: Media Logic and Social Reality (en Inglés)"

This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in `Media Logic', co-authored with Robert P. Snow in 1979. Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality. From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.