Name: Mid-Century Ads. 40Th ed. Edition: Multilingual (German, French, English) (en Trilingüe)
SKU: 54902638
Price: 31220.00 CLP
Availability: InStock
Author: Steven Heller
ISBN: 9783836591478

portada Mid-Century Ads. 40Th ed. Edition: Multilingual (German, French, English) (en Trilingüe)

Mid-Century Ads. 40Th ed. Edition: Multilingual (German, French, English) (en Trilingüe)

Formato

Libro Físico

Editorial

Taschen

Autor

Steven Heller

Idioma

Trilingüe

N° páginas

Encuadernación

Tapa Dura

Dimensiones

22.4x16.3x3.3 cm

ISBN13

9783836591478

Mid-Century Ads. 40Th ed. Edition: Multilingual (German, French, English) (en Trilingüe)

Steven Heller (Autor) · Taschen · Tapa Dura

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Reseña del libro "Mid-Century Ads. 40Th ed. Edition: Multilingual (German, French, English) (en Trilingüe)"

Crazy about ads

Advertising in the space age.

This issue, composed of images selected from miles, offers the best of American display advertising in the era of the "big idea." From the height of American consumerism, bold and colorful advertising campaigns provide a fascinating glimpse into the 1950s and 1960s, as preoccupations with the Cold War gave way to the carefree drinking and cigarette atmosphere of the Mad Men era.

A digital remaster has been carried out to obtain optimal quality of these ads filled with fresh fonts and colors, as well as a sensual range of possibilities, which seduced the audience to buy everything from guns to girdles to cars . , toothpaste, plane tickets or household appliances. Surprising, fun and inspiring, this snapshot of mid-20th century marketing is an evocative collector's item and a testament to design innovation and advertising ingenuity.

Edition: Multilingual (German, French, English)