Name: Middle Schoolers, Meet Media Literacy (Media, Marketing, & me) (en Inglés)
SKU: 51479201
Price: 66540.00 CLP
Availability: InStock
Author: Jim Wasserman
ISBN: 9781475842180

portada Middle Schoolers, Meet Media Literacy (Media, Marketing, & me) (en Inglés)

Middle Schoolers, Meet Media Literacy (Media, Marketing, & me) (en Inglés)

Formato

Libro Físico

Editorial

Rowman & Littlefield Publishers

Autor

Jim Wasserman

Año

2018

Idioma

Inglés

N° páginas

204

Encuadernación

Tapa Blanda

ISBN13

9781475842180

Categorías

Ventas y marketing

Middle Schoolers, Meet Media Literacy (Media, Marketing, & me) (en Inglés)

Jim Wasserman (Autor) · Rowman & Littlefield Publishers · Tapa Blanda

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Reseña del libro "Middle Schoolers, Meet Media Literacy (Media, Marketing, & me) (en Inglés)"

In a world of media saturation, children today are not future consumers of information and goods, but targeted participants involved in a game in which they don't know the rules or even that they are playing, yet one that will affect them throughout their lives. This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered. Teachers can use the lessons to help students build a toolbox of analytical skills that they can carry with them and develop further throughout the rest of their lives to distinguish information from persuasion, from what people tell them they should believe to what the students, through critical thinking, decide is worthy of their belief.