Name: Mining Tweets for Resilience: Uncovering Business Responses on Social Media (en Inglés)
Price: 38310.00 CLP
Availability: InStock
Author: Kinky
ISBN: 9783384283061

portada Mining Tweets for Resilience: Uncovering Business Responses on Social Media (en Inglés)

Mining Tweets for Resilience: Uncovering Business Responses on Social Media (en Inglés)

Formato

Libro Físico

Editorial

Tredition Gmbh

Autor

Kinky

Idioma

Inglés

N° páginas

116

Encuadernación

Tapa Blanda

ISBN13

9783384283061

Mining Tweets for Resilience: Uncovering Business Responses on Social Media (en Inglés)

Kinky (Autor) · Tredition Gmbh · Tapa Blanda

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Reseña del libro "Mining Tweets for Resilience: Uncovering Business Responses on Social Media (en Inglés)"

The modern business landscape is constantly evolving, and unforeseen disruptions can significantly impact operations and customer relationships. From natural disasters and economic downturns to social media controversies and product recalls, businesses must be prepared to navigate challenging situations effectively. Social media, particularly Twitter with its real-time nature and vast user base, has emerged as a critical platform for crisis communication and reputation management. This paper delves into the concept of "mining tweets for resilience." By systematically analyzing tweets related to a business or industry during disruptive events, valuable insights can be obtained. These insights can then be used to inform strategic decision-making, allowing businesses to adapt, respond, and ultimately emerge stronger.