Name: Moving to Outcomes: Why Partnerships are the Future of Marketing (en Inglés)
Price: 16530.00 CLP
Availability: InStock
Author: Glazer, Robert ; Wool, Matt
ISBN: 9781728261720

portada Moving to Outcomes: Why Partnerships are the Future of Marketing (en Inglés)

Formato

Libro Físico

Autor

Robert Glazer

Matt Wool

Editorial

Simple Truths

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

Dimensiones

20.1 x 13.5 x 1.8 cm

Peso

0.23 kg.

ISBN13

9781728261720

Categorías

Economías emergentes
Liderazgo y motivación empresarial
Marketing

Moving to Outcomes: Why Partnerships are the Future of Marketing (en Inglés)

Robert Glazer (Autor) · Matt Wool (Autor) · Simple Truths · Tapa Blanda

Libro Físico

$ 16.530

$ 27.550

Ahorras: $ 11.020

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 04 de Junio y el Martes 11 de Junio.

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Reseña del libro "Moving to Outcomes: Why Partnerships are the Future of Marketing (en Inglés)"

From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves.Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla.Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.