Name: Museum Branding: Reimagining the Museum (en Inglés)
SKU: 61081477
Price: 154650.00 CLP
Availability: InStock
Author: Wallace, Margot
ISBN: 9781538185506

portada Museum Branding: Reimagining the Museum (en Inglés)

Museum Branding: Reimagining the Museum (en Inglés)

Formato

Libro Físico

Autor

Margot Wallace

Editorial

Rowman & Littlefield Publishers

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Dura

ISBN13

9781538185506

N° edición

0003

Categorías

Enciclopedias y obras de consulta
Estudios de museología y patrimonio
Gestión y técnicas de gestión
Ventas y marketing
Organizaciones sin fines de lucro

Museum Branding: Reimagining the Museum (en Inglés)

Margot Wallace (Autor) · Rowman & Littlefield Publishers · Tapa Dura

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Reseña del libro "Museum Branding: Reimagining the Museum (en Inglés)"

Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The challenge is sustaining image, loyalty and support as audiences shift, grow, and change. Museum Branding: Reimagining the Museum is a forward-looking survey of museums as they navigate the present, and plan for the future, holding steady to their heritage. It looks at brands that have refreshed their identity, reframed their missions, and reconfirmed their right to audience loyalty and support. Museums of all sizes, genres, and geography - over forty of them - exemplify audience-centered branding practices outlined in nineteen chapters that include Collection and Exhibitions, Archives, Fundraising and Development, Partnerships, Talks and Speakers, and Videos. The chapter on Data adds a new perspective to branding literature. The chapter on Discussion Groups builds on the branding sustained and advanced by successful virtual programs. The Chapter on Research and Development gives essential priority developing relationships with prospective members, donors and supporters. The chapter on Publications shows the smart extension of branding into many platforms. An extensive index recognizes the value of this tool for searching specific concepts and museums.