Name: Music, Branding and Consumer Culture in Church: Hillsong in Focus (Routledge Studies in Religion) (en Inglés)
Price: 218000.00 CLP
Availability: InStock
Author: Tom Wagner
ISBN: 9781138579552

portada Music, Branding and Consumer Culture in Church: Hillsong in Focus (Routledge Studies in Religion) (en Inglés)

Music, Branding and Consumer Culture in Church: Hillsong in Focus (Routledge Studies in Religion) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Tom Wagner

Idioma

Inglés

N° páginas

180

Encuadernación

Tapa Dura

ISBN13

9781138579552

N° edición

Music, Branding and Consumer Culture in Church: Hillsong in Focus (Routledge Studies in Religion) (en Inglés)

Tom Wagner (Autor) · Routledge · Tapa Dura

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Reseña del libro "Music, Branding and Consumer Culture in Church: Hillsong in Focus (Routledge Studies in Religion) (en Inglés)"

Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants' sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand.This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies.