Name: Opinion Mining in Information Retrieval (en Inglés)
SKU: 59369378
Price: 59450.00 CLP
Availability: InStock
Author: Bhatia, Surbhi ; Chaudhary, Poonam ; Dey, Nilanjan
ISBN: 9789811550423

portada Opinion Mining in Information Retrieval (en Inglés)

Opinion Mining in Information Retrieval (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

105

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6x0.7 cm

Peso

0.19 kg.

ISBN13

9789811550423

Categorías

Ingeniería: general
Minería de datos («data mining»)
Inteligencia artificial

Opinion Mining in Information Retrieval (en Inglés)

Nilanjan Dey (Autor) · Surbhi Bhatia (Autor) · Poonam Chaudhary (Autor) · Springer · Tapa Blanda

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Reseña del libro "Opinion Mining in Information Retrieval (en Inglés)"

This book discusses in detail the latest trends in sentiment analysis, focusing on "how online reviews and feedback reflect the opinions of users and have led to a major shift in the decision-making process at organizations." Social networking has become essential in today's society. In the past, people's decisions to buy certain products (and companies' efforts to sell them) were largely based on advertisements, surveys, focus groups, consultants, and the opinions of friends and relatives. But now this is no longer limited to one's circle of friends, family or small surveys;it has spread globally to online social media in the form of blogs, posts, tweets, social networking sites, review sites and so on. Though not always easy, the transition from surveys to social media is certainly lucrative. Business analytical reports have shown that many organizations have improved their sales, marketing and strategy, setting up new policies and making decisions based on opinion mining techniques.