Name: Oscar Buzz and the Influence of Word of Mouth on Movie Success (en Inglés)
Price: 78390.00 CLP
Availability: InStock
Author: Eagan, Owen
ISBN: 9783030411824

portada Oscar Buzz and the Influence of Word of Mouth on Movie Success (en Inglés)

Formato

Libro Físico

Autor

Owen Eagan

Editorial

Palgrave Pivot

Idioma

Inglés

N° páginas

132

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 0.8 cm

Peso

0.19 kg.

ISBN13

9783030411824

Categorías

Oscar Buzz and the Influence of Word of Mouth on Movie Success (en Inglés)

Owen Eagan (Autor) · Palgrave Pivot · Tapa Blanda

Libro Nuevo

$ 78.390

$ 142.530

Ahorras: $ 64.140

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 26 de Julio y el Miércoles 07 de Agosto.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Oscar Buzz and the Influence of Word of Mouth on Movie Success (en Inglés)"

This book explores why word of mouth is the most important determinant of a movie's success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film's outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike.