Name: Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand (en Inglés)
SKU: 56358681
Price: 20940.00 CLP
Availability: InStock
Author: Butler-Madden, Carolyn
ISBN: 9780648087502

Formato

Libro Físico

Autor

Carolyn Butler-Madden

Editorial

Cause Effect

Idioma

Inglés

N° páginas

210

Encuadernación

Tapa Blanda

Dimensiones

21x14x1.1 cm

Peso

0.24 kg.

ISBN13

9780648087502

Categorías

Ventas y marketing

Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand (en Inglés)

Carolyn Butler-Madden (Autor) · Cause Effect · Tapa Blanda

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Reseña del libro "Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand (en Inglés)"

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems. In Australia's first book on cause marketing, readers will discover: - Why doing good is good for business - The science behind cause marketing - Fourteen real-life examples of world-class cause marketing strategies from Pampers, Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more - A simple six-step methodology to develop and implement a powerful and authentic cause marketing approach for your brand.