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Payments: Dancing in the Dark: An Insider's Insights (en Inglés)
Catherine Johnston
(Autor)
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Independently Published
· Tapa Blanda
Payments: Dancing in the Dark: An Insider's Insights (en Inglés) - Johnston, Catherine
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Reseña del libro "Payments: Dancing in the Dark: An Insider's Insights (en Inglés)"
With more than 90% of innovations in the financial sector failing outright or failing to meet expectations, readers need ways to increase their likelihood of success. This book reveals proven steps you can take to be more successful. By looking at the history of payment and particularly the past 27 years, Catherine Johnston argues that the future of payment is predictable. As a payments insider she advises C-Suite executives that one simple change can escalate their speed to market, increase market adoption and mitigate their risks. With profits at stake she explains how institutional ego can be the biggest enemy of success. Insights will empower readers to build a payments roadmap that avoids the land of wishful thinking and instead goes to a market where consumers and other payment stakeholders will adopt new products and services. "Payments - dancing in the dark" sheds light on the benefits of stakeholder engagement and explains why a focus on technology is rarely a winning strategy. In her 26 years of heading ACT Canada, the payments stakeholder association, Catherine Johnston closely observed both the politics and practicalities of payment. She is a sought after speaker and prolific writer, having delivered more than 300 speeches and written more than 250 articles on the subject of payments and identity management. Catherine is presently writing her next book introducing questions that must be asked and answered to improve your life, your career and your company's success. If you work in payment for a financial institution, merchant, acquirer, processor, payment card network, regulator or company that provides payment products or services, this book is for you.
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