Name: Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line (en Inglés)
Price: 24080.00 CLP
Availability: InStock
Author: Flynn, Dennis ; Hornstein, Scott ; Cerullo, Wayne
ISBN: 9781984121974

portada Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line (en Inglés)

Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 0.3 cm

Peso

0.09 kg.

ISBN13

9781984121974

Categorías

Investigación de mercado

Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line (en Inglés)

Wayne Cerullo (Autor) · Dennis Flynn (Autor) · Scott Hornstein (Autor) · Createspace · Tapa Blanda

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Reseña del libro "Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line (en Inglés)"

Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve. This book is designed to equip and encourage B2B marketers with real stories of real B2B personas that have made a difference for marketers, their companies, and their bottom line. Wayne Cerullo, along with Dennis Flynn and Scott Hornstein, bring experience from working with companies such as IBM, Microsoft, Intel, HP, Franklin Covey, Merrill Lynch, Visa, and Citibank, and channel the learning for mid-sized B2B challengers who want to base their marketing on a deep understanding of the people they are designed to serve.