Name: Perspectives on Minority Influence (European Studies in Social Psychology) (en Inglés)
Price: 61130.00 CLP
Availability: InStock
Author: Serge Moscovici
ISBN: 9780521056380

portada Perspectives on Minority Influence (European Studies in Social Psychology) (en Inglés)

Formato

Libro Físico

Editorial

Cambridge University Press

Autor

Serge Moscovici

Año

2008

Idioma

Inglés

N° páginas

276

Encuadernación

Tapa Blanda

ISBN

0521056381

ISBN13

9780521056380

Categorías

El ego, la identidad y la personalidad

Perspectives on Minority Influence (European Studies in Social Psychology) (en Inglés)

Serge Moscovici (Autor) · Cambridge University Press · Tapa Blanda

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Reseña del libro "Perspectives on Minority Influence (European Studies in Social Psychology) (en Inglés)"

How does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. For the contributors to this volume, working in a society where the reverse process is frequently exemplified - a society characterised by change and innovation - such an approach is no longer tenable. They believe that only by examining social processes also in terms of minority influence can the paradox be resolved. The volume is organised into two broadly based but interconnected parts. Part I analyses the process of influence itself, while Part II sets it within the context of groups. The influence of minorities is thus located within the cognitive and social field in which interaction between minorities and majorities occurs. The original and dynamic research paradigms presented here and the theoretical and empirical results that are reported offer alternative insights not only into the phenomenon of influence per se, but also into such classical notions as 'the group' , 'deviance' and 'convergence'.