Name: Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (en Inglés)
Price: 97490.00 CLP
Availability: InStock
Author: Andy Maslen
ISBN: 9780749497736

portada Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Andy Maslen

Año

2019

Idioma

Inglés

N° páginas

296

Encuadernación

Tapa Dura

ISBN13

9780749497736

N° edición

Categorías

Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (en Inglés)

Andy Maslen (Autor) · Kogan Page · Tapa Dura

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Origen: España (Costos de importación incluídos en el precio)

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Reseña del libro "Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (en Inglés)"

Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.