Name: Pr for Humans: How Business Leaders Tell Powerful Stories (en Inglés)
Price: 25420.00 CLP
Availability: InStock
Author: Mike Sergeant
ISBN: 9781788600552

portada Pr for Humans: How Business Leaders Tell Powerful Stories (en Inglés)

Pr for Humans: How Business Leaders Tell Powerful Stories (en Inglés)

Formato

Libro Físico

Editorial

Practical Inspiration Publishing

Autor

Mike Sergeant

Año

2019

Idioma

Inglés

N° páginas

194

Encuadernación

Tapa Blanda

ISBN13

9781788600552

Categorías

Comunicación y presentación empresarial

Pr for Humans: How Business Leaders Tell Powerful Stories (en Inglés)

Mike Sergeant (Autor) · Practical Inspiration Publishing · Tapa Blanda

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Reseña del libro "Pr for Humans: How Business Leaders Tell Powerful Stories (en Inglés)"

“There is no strategy without a story. There is no story without the main character. The main character is you.”PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication.Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery.Why are these things so important? Why do most people in PR and ‘communications’ not even talk about them? Why is PR for Humans even more important in the age of A.I.?In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know.The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs.They are the rocket fuel for your business and your career.